Hi guys! Welcome back
to our blog. Today is the beginning of a new series where we are featuring
entrepreneurs. Our goal is to inspire individuals that are in a rut with their
business and need an extra boost to get back on track, or someone who may have
an idea and simply needs a little inspiration. Today our spotlight is on Kimberly Roye, the
owner of Love is Baking.
Kimberly is a
full-time statistician/cost analyst, wife, mom of two (Micah, 7, and Harper,
2), and owner of Love Is Baking, an in-home bakery specializing in cupcakes,
cakes, and cookies for every occasion.
She is a self-taught baker who strives to use the freshest ingredients
in her desserts. She and her family live
near Charleston, SC.
1. When did you first
discover a love for baking? Who or what inspired you?
I think my love for
baking bloomed as a young girl helping my mom bake desserts for the
holidays. My mom's specialty was her red
velvet cake and sweet potato pies. She
was such a perfectionist when it came to her baking, but would still allow me
to help hold the mixer, measure out ingredients and, most importantly, lick the
spoon when she was done mixing. Such awesome memories!
2. Your designs are
amazing! How do you come up with the ideas for your cake and cookie designs?
Pinterest!! Often, customers have designs in mind that
they have seen on Pinterest, and they will send them to me. Other times, I get inspired by something I
see online and then put my own spin on it.
3. Where did the name
"love is baking" come from?
I had the hardest time
coming up with a name for the business.
I'd come up with something cute and clever and then find it was already
taken. My husband and I were sitting in
church one Sunday as our pastor was teaching a sermon titled, "Love
Is..." My husband wrote on his note
sheet, "Love Is...Baking." It
stuck. When I think of fun times with
family and friends, there is always dessert involved. Always.
Baking is love and love is baking.
4. What was your
favorite dessert creation and why?
My favorite dessert
creation is my lemon raspberry cake. It
was one of the first cakes I put on my menu.
It was also the first cake my mom and dad had of mine and really
loved. It's a lemon butter cake with
raspberry preserve filling and lemon cream cheese frosting. I love any desserts that incorporate
fruit. I haven't made it in a long
time. I think I will make one soon!
5. Not only are you a
talented baker but you're a mom and a wife. How do you balance it all?
Preparation is key for
me. I utilize my calendar on my iPhone
to put orders and pick-up times in the calendar with multiple reminders. Each Sunday, I review my calendar to see what
orders I have coming up to determine what I need from the store and when I need
to start working on decorations.
Usually, each day of the week, I will plan to accomplish a task that
will set me up for success on the weekend when most of my orders are due. I will measure out dry ingredients into
Ziplock bags, so I can quickly mix up cakes and get them in the over. I do most of the work after the kids are in
bed. Most orders are picked up on
Saturday or Sunday mornings, so I still have plenty of time to do fun
activities with my family when the orders are out the door.
6. Do you have any
advice for other mompreneurs out there looking to start a small business?
Don't let fear stop
you; let it push you forward. I have
wanted to start a baking business for years.
When we lived in Maryland, I wasn't allowed to operate a licensed
in-home baking business, but thankfully, the laws are different in South
Carolina. I could no longer use the law
as an excuse why I couldn't pursue starting my own business. There will be many reasons a mom can come up
with that will justify her not doing something that will stretch her. The question I asked myself was this: If I don't at least give it a shot, will I
regret it 10 years down the road? That
answer was yes for me. Yes, it is a lot
of work. Yes, I make mistakes and have
to bake a cake twice sometimes. The joy
that people express when enjoying a dessert that I have put so much effort into
makes it all worth it.
7. Name two things
that motivate and drive your business?
My
family and friends motivate me and drive my business. I lost my mom in October 2012 to stomach
cancer. She was such a hard worker (in
and out of the home) and NEVER complained. I get that determination and
perfectionism from her. I want my kids
to see me doing something that I love and respecting my ability to juggle my
full-time job and my side business, while also helping them with their homework
and spending quality time with them. I
research dessert trends on Instagram and Pinterest to stay current. I watch YouTube videos to teach myself new
techniques. My friends send me pictures
and videos that give me additional inspiration and ideas. They all want me to succeed, and that makes
me want to work harder to ensure my success.
8. Where can we
connect with Love is Baking if we're in need for a sweet treat?
Love Is Baking is
based out of Mount Pleasant, SC. You can follow Kim on IG: love_is_baking
and on Facebook: Loveisbakingsc. Email me at loveisbaking@gmail.com for quotes and additional information.
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